Managing Global Business: Dell Case Studies
Specialization: course opened to all study programs
Warrantor: Gabriela Pleschová, PhD.
Instructor: DELL experts
Lecturing hours (weekly): 2
Credits: 3 ECTS
Date: Thursday, 16:00-17:30
Room: Premisses of Dell, Fazuľová 7
Working language: English
Aim of the course: The aim of this course is to introduce students the functioning of a global company and its success story, specifics of its operations on the global market. Students will get the overview of the market and industry the company operates on. Certain strategic areas will be discussed in more details (direct model, brand, remote management, M&As…) so that students understand these aspects and how they are important for global companies compared to the ones operating on a local market. Although being prepared in DELL Slovakia, these topics will cover global activities, with link to local, Slovak market. Competitors will be addressed in specific topics to show the differentiation of DELL. Highly practical, students will see how different company strategies influence its success or failure. Complexity and variety of topics will give students broad picture of what it is about to manage global business.
Managing Global Business Assessment criteria
Getting to Dell: To travel from University of Economics, the best connection to choose is using the bus No.184 to Zochova bus stop (leaves at 15:15 from Ekonomicka univerzita bus stop, direction City Centre, Prokopa Velkeho), and from Zochova take bus 94 to Blumental. This trip only takes 14 minutes (combined). Dell building is on your right. For the first lesson, please arrive at least 10 minutes before the beginning of class to allow time for the security checks.
Overview of course sessions
Week 1 – 15.2. – Introductory lesson: general overview of the whole course, course flow, requirements and expectations from students, briefing for final case (compulsory class!)
Course Overview 2018 (download)
Week 3 – 1.3. – DELL M&As strategy globally
Homework for 1.3. (download)
Week 4 – 8.3. – Finance basics
Week 5 -15.3.- Marketing/ Pricing
Week 6 – 22.3. – Dell culture/ managing remote teams
29.3. Easter – no class
Week 7 – 5.4. – Presentation skills – theory
There is no homework for this class – please see homework for next week.
Week 8 – 12.4. – Presentation skills – practise
Week 10 – 26.4. – Customer experience
Week 11 – 3.5. – The World of Shared Services Centers
Week 12 – 10.5. – Final class – case study presentation
If your name is missing in the above group allocation – please contact Jozef Petrik and Jana Kapráliková who we will add you to one of the groups.