Innovation Management in Small Enterprises

Innovation Management in Small Enterprises
Course syllabus (Spring semester 2017-18)
University of Economics in Bratislava
Specialization
: course opened to all study programs (local and foreign students)
Academic auspices: Gabriela Pleschová, PhD. (cnas@euba.sk)
Instructors: Garry Bruton, Fulbright professor, Texas Christian University

Contact hours:

3 weeks of 6 classes (18 hours) – 3 hours per class.
90 minute class, 15 minute break, 90 minutes
March 6/8/13/15/27/29
Tuesdays, Thursday 11:00 – 14:15
Credits: 3 ECTS
Date: 6 Block classes
Room: A3.12
Working language: English
Assessment: A-F

** Note no computers in class

Aim of the course: The aim of the course is to provide a forum for the in-depth examination of mindsets, methods and activities that make up the entrepreneurial process.  The examination of this process will cover a wide range of issues from opportunity recognition, founding, and growing the new venture.  The most visible outcome of the class will be a business model.   We will discuss all the parts that are part of the business plan.  But given our time we will develop something more basic – a business model.

 

Overview of course sessions

  1. 1. lecture: 6.3.2018: Topics: expectations/laying groundwork/individuals & small business/business idea generation
  • 30 minutes Professor & class background
  • 30 minutes syllabus
  • 30 minutes – each student introduces themselves
  • 15 minute break
  • 30 minutes discussion of how to form teams & breaking into teams of 3-5 people
  • 30 minutes teams discuss & come up with 3 to 4 ideas that cost less than $USD 250,000 or 200,000 Euros
  • 30 minutes present ideas quickly
    • As we progress over the semester you ultimately will develop one of these ideas into a business proposal

 

  1. lecture: 8.3.2018: Student presentation of business idea

Topics : external analysis

  • 30 minutes Lecture Chapter 1 of text – introduction to concept
  • 30 minutes Lecture Chapter 2 of text – leadership
  • 30 minutes Lecture Chapter 3 of text – idea generation
  • 15 minute break
  • 30 minutes meet in student teams
    • From initial 3 to 4 ideas which one do you wish to focus in class (2 paragraphs to be emailed to the professor at the end of that day summarizing this – 5% of grade)
  • 30 minute presentation idea final idea and why picked to class
  • 30 minutes Lecture Chapter 4 of text – external analysis

 

  1. lecture: 13.3.2018: Student presentation of external analysis & business strategy

Topics : cash flow analysis/financing & accounting

  • 30 minutes Present external analysis for your business to the class
  • 30 minutes Lecture Chapter 5 of text – strategy
  • 30 minutes meet in student teams develop firm strategy
  • 15 minute break
  • 30 minutes Lecture Chapter 6 of text – financials
  • 30 minute Lecture Chapter 7 of text – accounting
  • 30 minutes meet in student teams – develop proforma financials for the proposed business
    • End of day one paragraph on strategy of new firm and one pro forma cash flow to be emailed to professor – 5% of grade

 

  1. lecture: 15.3.2018: Student presentation of cash flow analysis & financing

Topics : establishing operations/human resources       management/marketing/financial analysis

  • 30 minutes Lecture Chapter 8 – Financial analysis
  • 30 minutes Lecture Chapter 10 – Human resource management
  • 30 minutes Lecture Chapter 11 – Marketing
  • 15 minute break
  • 30 minutes Lecture Chapter 12 – Operations
  • 30 minutes meet in student teams – work on business plan for proposed business
  • 30 minutes student teams present financing and human resource & marketing elements of business proposal
    • End of day 2 paragraphs on financing for new firm and three paragraphs on human resources of new firm to be send to the professor – 5% of grade

 

  1. lecture: 27.3.201 : cases (note you need to be in class that day there are no make ups cases)
  • 30 minutes read cases
  • 30 minute discuss case in team
  • 30 minutes write up case answers to turn in – 15% of grade
  • 15 minute break
  • 30 minutes read cases
  • 30 minute discuss case in team
  • 30 minutes write up case answers to turn in – 15% of grade

 

  1. lecture: 29.3.2018: Presentation of final business plan to class
  • 45 minutes discuss cases prior class
  • 45 minutes teams present business proposal
  • 15 minute break
  • 45 minutes teams present business proposal
  • 45 semester conclusion
    • Turn in final business proposal – 45% write up (should build in paragraphs that you have generated in advance for 5 page proposal in total) 10% presentation

 

Grading

Sections of business proposal due on March 8, 13, 15 each 5% of final grade – total of 15% of grade.  Each of these will receive feedback and be returned on next class.

Final business proposal 45% of grade (builds on prior sections turned in)
Final presentation 10%

 

Course requirements:

  • Regularly attend course sessions.

Please be on time for all course sessions! We start at 11 am

  • Note for guest lecture no absences are accepted
  • Complete reading and homework prior each session
    • You will be required to submit sections of your business plan on March 8, 13, 15
    • Cases in class on 27
    • Final business proposal on 29th
  • Actively participate in each class
  • Submit a final business proposal on March 29

 

Assessment

The viability of the business idea and its preparation will be consideration in the final grade of the business proposal.

 

 

Letter Grade Definition Percentage
A Excellent 91-100
B Very good 81-90
C Good 71-80
D Satisfactory 61-80
E Sufficient 51-60
FX Fail 0-50

 

Text

Bamford & Bruton, 2018. The Art, Science & Process of Entrepreneurship. McGraw Hill.